is now taken up by content marketing
Fiona Campbell-Howes Managing director Radix Communications
Here are four ways to make your written content instantly more engaging:
Start with a flourish – make a bold statement, use a relevant anecdote, paint a picture, appeal to the emotions.
Show, don't tell – lots of B2B content is dull because it tells rather than shows
Use imagery – try using metaphors, similes, analogies, cultural references and visual imagery.
Write to be read – write as a writer, edit as a reader, and your content will improve immeasurably.
Download the full report here.