is cited as the biggest content marketing challenge
Billy Hamilton-Stent Client strategy director Octopus Group
There are two big trends in B2B marketing right now forcing us to understand the customer better: inbound marketing and analytics.
The orientation towards an insight-led, inbound marketing strategy is one that delivers great results. All kinds of lights go on about sales and marketing alignment, budgeting, messaging, planning and ROI as businesses get closer to the customer and can measure behaviour more effectively.
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