Key take outs
“There is lots of pressure on marketers targeting the c-suite…partly because:
“CXOs spend less than 2% of their time with external suppliers” – James Harris, chief executive, Seraph Science
"Psychology isn't just for marketers to understand bias, it should be used for marketers to understand the best way they should work. For example, to be impactful, get away from the problem you are facing. You have to be in a position where you are not consciously thinking of it" – Sam Knowles, founder and MD, Insight Agents