Afternoon keynote
Michael Brenner, head of strategy, NewsCred
The world has changed – Has your marketing?
"The commercial web is just 30 years old. Social just turned 12. And the mobile web is even younger. "In a relatively short period of time, these technologies have drastically changed our world"
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Technology has changed the way we tell stories
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3 things:
The world has changed.
Most content stinks.
Attract people through stories they love.
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You're more likely to be struck by lightening than to have someone click your banner ad
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"Marketers need to tell stories like it's their job"
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