ABM can be measured

But traditional marketing metrics don't apply

The basics of traditional marketing measurement don't apply to ABM.
Demand generation is almost always measured by leads and opportunities created. But while these are important, they are not sufficient to measure ABM. ABM differs from traditional demand generation in four critical ways:
1. The focus is on accounts, not leads2. ABM influences pipeline3. ABM tactics are outbound, not inbound4. ABM values more customers than just the new ones.

Do you know how to measure your ABM programme?

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I'm not sure

"For some, the movement away from traditional metrics may feel unnerving, but the change and its implications are unavoidable. Until ABM metrics change to reflect this shift, marketers at companies with complex sales will struggle to be an equal partner for sales."