It now seems that no B2B marketing department is complete without marketing automation (MA). However, implementing MA is not easy – it can be a costly process that requires the co-operation of numerous departments across a business.
We've developed a new best practice guide to MA implementation, designed to help all B2B marketers to implement MA. Here we reveal some of the top tips from the guide.
The full guide is available to download here. It is available for free to all B2B Marketing premium members, and available to non-members for £99+VAT.