Why do they matter in MA?
Dealing with technology and data is only half the battle facing organisations looking to transform their marketing. We work from the starting point that there are four, equally important, pillars required to support any organisation's marketing transformation. Technology and data form the two more commonly accepted pillars, while people and processes are the other two.
The key consideration surrounding people and processes is to think before you act. Remember that time spent in advance of any implementation could save you an exponential amount further down the line.