B2B: Insights from behavioural science

Professor Paul Dolan, LSE

B2B: Insights from behavioural science

Professor Paul DolanProfessor of behavioural science
London School of Economics
Author, Happiness by Design
@profpauldolanYou don't really know why you do what you do. You make thousands of decisions every day without really knowing why. No amount of market research gets at the unconscious reasons for decision-making - you are blind to the unconscious drivers of your behaviour. People never say they want to be like everyone else - although it's actually true - they make rational reasons for doing what they do.

"People say 'you make your own luck', but you can't make randomness"

Professor Paul Dolan, LSE

The message hardly matters at all, it's the messenger that matters: with a trustworthy messenger, you can basically sell anything you like. At some point in time, we will (probably) establish that free will is a complete myth.
Our memories are not good guides of experience - our current feelings are a better guide of how we'll feel in the future.