9:30 – 9:40 Introduction and welcome Joel Harrison, editor-in-chief, B2B Marketing 09:40 – 10:20 Panel discussion: The secrets of high-growth tech brands Moderator: Joel Harrison, editor-in-chief, B2B Marketing Panellists: Nicola Anderson, VP...
9:30 – 9:40 Introduction and welcome Joel Harrison, editor-in-chief, B2B Marketing 09:40 – 10:20 Panel discussion: The secrets of high-growth tech brands Moderator: Joel Harrison, editor-in-chief, B2B Marketing Panellists: Nicola Anderson, VP marketing at GoCardless, Andrew Davies, co-founder at Idio, Maureen Blandford, CMO at SIG, Laurel Wolfe, marketing director at Klarna
10:20 – 11:00 Why it’s time to get Agile (and how to do it successfully) Paul Taylor, marketplace marketing manager and Andrew Fitzgerald, cloud marketing leader, IBM
11:30 – 12:10 How to ‘hack’ marketing success by working in sales Louis Fernandes, director, demand generation, UKI & MEMA, Hewlett Packard Enterprise
12:10 – 12:50 How to drive global tech growth through global marketing Joe Edwards, director of global campaign development, Sage
13:50 – 15:30 [Breakout sessions] 15:50 – 16:30 How to win hearts and minds in the battle for digital CX Cat Howard, UK&I marketing director, Atos
16:30 – 17:10 The new frontier of the tech marketing team Scott Allen, CMO, Microsoft