Paul Taylor and Andrew Fitzgerald, IBM
Agile is all about putting people from different business disciplines together. "They cross-pollinate, upskill and become better and smarter at what they do," says Paul Taylor from IBM.
You'll need a lot of Post-It notes if you are going to take up Agile marketing: "There was a direct correlation between us moving to Agile marketing, and the share price of 3M" - Andrew Fitzgerald
Agile is almost a religion – it’s about a way of thinking and a way of doing stuff that’s quite different to what you’ve done traditionally.
"Agile for us has been about iterating. We started with a strategy and clear objectives, but everything we’ve done has evolved along the way" - Paul Taylor