Cat Howard, Atos
Marketing has to be at the forefront of CX: whether it's customer acquisition, brand equity or client loyalty.
The average consumer is now connected through five addressable devices (DMA)
69% of marketers say that organisational challenges around data make it difficult to create true cross-device seamlessness (DMA)
By 2018, 20% of all business content will be authored by machines (Gartner)
Research across 3150 consumers to identify what people want from a digital experience identified four types of individuals:
Simplicity, speed and a cleaner experience are the top demands when it comes to digital.