Scott Allen, Microsoft
Marketing is often so focused on itself it forgets about the sales team. Spend some time with the sales team to understand their challenges.
Modern marketing impacts:
Reinvent yourself, reinvent how you hire - think about your team.
Leadership principles: how can you bring the team along with you?
Develop your team as you go: learning and development is key. Help your team develop to be modern marketers.
Have you got the right culture? It can make or break you - having the right culture is fundamental to retaining a great team.