A tech showcase of tomorrow's marketing tools and how to use them
Shane Murphy from AdRoll explained that definitions of ABM vary hugely – if you ask 100 different marketers you’ll get 100 different definitions.
AdRoll defines it as "taking a list of people your sales team are targeting and tailoring your marketing to them specifically".
According to Kate Lechowicz from NetApp, virtual reality (VR) is great if you need to demo large, heavy equipment (e.g. medical equipment) – it’s more engaging and efficient than brochures. It’s also cheaper. And it’s not about how many people try your VR experience – but how many remember!