Ask yourself these questions about influencer marketing:
1. What impact could an influencer programme have on your marketing? 2. What will it cost to implement, and to integrate?
3. What will it cost you if you don't secure relationships with the top influencers in your industry – and the competition does?
We don't believe ads any more. All ads are saying is that we're the best. Which half of your advertising spend are you wasting? Tim Hughes, co-founder of Digital Leadership Associates, says both halves!