The must-see seminars of the day, chosen from each of the content streams
One of our biggest issues was always thinking about how great we were, without thinking about our customers, says Hannah Wilson, head of marketing at Gumtree.
Now it's all about the customer, and sales enablement. Ensuring the sales team understand the value that we as marketers can offer them.
The brand refresh involved looking at every element of brand, not just visuals. The brand also looked at reputation, and clarified its purpose, and in that spent a lot of time trying to take users from being neutral to being positive about Gumtree.
James Koons, chief privacy officer at dotmailer, says regulators have just as many questions as marketers about GDPR, but they're taking it seriously – and so should you.
If you're not preparing now, you need to get started – they've been getting ready for the past two or three years.
Marketers are relying on consent for legal basis but you need to think about why you're processing the data and where you're using it. GDPR says you have to demonstrate compliance – so when you think about your legal basis you need to document it.
85% of consumers think more than half of emails they get are irrelevant. 42% of marketers agree, saying that only some or none of their emails are relevant.