New marketing tools and techniques
Account-based marketing has moved beyond being a fad, and is now a critical component of a marketer’s toolkit according to Workfront’s marketing director Jada Balster.
Only 15% of your prospects are actually showing intent to make a purchase when doing their research, according to Brian Hersholt, MD, EMEA at Bombora
"Organisations are drowning in a sea of data", said Cyance CEO Jon Clarke. By 2020, 1.7 megabytes of data will be created each second for every human being on the planet.
Nick Mason, founder and CTO at Turtl, explained humans have an innate desire to communicate visually. Throughout our history, visual communication has been the go-to method for engagement and retention.