How to execute more effective marketing through better data
That's the advice from Russ Powell, marketing manager at Atos. Work with your existing customers, talk to them and seize the opportunity before it becomes a bid and reverse the need for the customer to go external.
Predictive analytics and machine learning combine a collection of statistical techniques to analyse the past, and to predict what’s going to happen in the future.
Under current data protection rules, the data controller takes the hit for fines that have been incurred as a result of data breaches. But things have moved on because of the development of cloud computing, said Martin de Bruin, principal consultant at Mandrean Consulting.
Under the General Data Protection Regulation, which comes into force on 25 May 2018, data processors will be equally liable.
Focus sales time on high-value customers most at risk that are likely to leave, as opposed to those of lower. And then optimise your channel strategy – send high-value leads to sales and nurture those at a lower level.