Videos of the best presentations at our 2017 ABM event
Andrea Clatworthy, Head of Account Based Marketing at Fujitsu with "How to be an ABMer", including:
More of a reader? Click here for a summary.
Bev Burgess, SVP and ABM best practice lead, ITSMA
ABM in action: planning for your future
Feel free to steal her slides here.
Michael Aves, Senior Director or EMEA Marketing at Oracle
How Oracle smashed its ABM and is using tech to innovate.
Having been running and developing ABM programmes for over six years, there are few organisations in Europe that are more advanced with the various processes, techniques and technologies than Oracle.
Hate videos? Read a roundup here.