Malin Liden, VP, SAP Experience
Innovation has become an integral part of martech roles, rather than the add-on it was once considered to be.
Those strictly stuck to the traditionally corporate ways can find such a liberal approach hard to buy-in to. But Malin Liden, VP at SAP Experience reveals other people’s judgement in the workplace needs to be something you don’t care about as you innovate, “it doesn't matter what people think about us, we have to invest in culture and strengthen impact,” she says.
When she took on a small team of innovators at SAP, she knew she needed to prove business value, and was more than aware of the traditionalists waiting to watch her fall. So by creating small innovations to appease stakeholders and buy her time, she slowly built a culture of innovation that would bring home the big wins. That meant rewarding the behaviour she wanted to see, and more importantly rewarding the failed projects that people had learned from - rather than focusing on those that reaped success from tried and tested methods.
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