Key topifrom the day
82 speakers 1200 attendees 8 streams of industry discussion 67 compelling talks Live rapping by Mark Grist Gin tasting A Pimms cart Table football and air hockey
What a day. What an event. Collectively, we shared 67 compelling presentations across eight key industry topics. We welcomed 1200 of you to learn, share and dissect all things B2B Marketing and by god, did we have fun doing it.
Among the vast array of things discussed, there were two clear messages from you – that B2B marketing is shifting its focus to human connection, and brave, bold marketing.
We heard a lot about honest, heart-felt connection. Whether it’s through personalised ABM campaigns, customised welcome emails or meaningful CSR initiatives, there is a significant interest in what drives us – our emotions.
That doesn’t mean turning our backs on digital (we’ve gone too far and seen too much for that!) As is often the case, it’s all about integration – about how we, as emotionally-driven people, can use data and technology to connect with each other and add value to each other’s lives.
We also reflected on the need for strong, brave, and bold marketing. For marketing that cuts above the noise by taking risks. We hope that Ignite 2018 has given you an armoury of ideas to do that.
As a member of the B2B Marketing team I can tell you what a wonderful feeling it is to walk the floors of Ignite and see you all enjoying the event – not just because it’s the culmination of a lot of hard work, but because we all get a kick out of feeling a buzz of energy and passion for the industry.
It’s been a pleasure to open Ignite’s doors to you and we’re already looking forward to seeing you all again in 2019.
- Mary-Anne Baldwin, head of content