Guiding your team to success
Andy Weir, founder and MD at Born + Raised argued leaders should promote and nurture a culture of creative anarchy within their business and beyond.
Why? Because ordinary is the enemy. It’s the enemy of innovation, creativity and competitive advantage.
Drawing on the inspirational authenticity of the punk music scene, Andy urged marketing leaders to be their own agents of change.
But it’s not about anarchy for the sake of disruption, says Andy. It’s about acknowledging and igniting what drives the business and those within it.
Andy’s 7 ways to tackle the ordinary
Marketing’s contribution as a revenue generator is often the culmination of many small, critical steps says Sakina Najmi, global marketing director, mid-market at Criteo.
As passionate marketers, we’re all looking for the big idea; that beautiful creative concept that resonates immediately with an audience, multiplies sales many times over and ensures senior leadership teams recognise the value in an outstanding marketing concept, well delivered.
In reality, it’s the culmination of a multitude of small, critical steps – research, focused plans, robust testing and analysis – that lead to a successful marketing campaign and demonstrable ROI.
Doing the little things right leads to significant success and growth. Here’s what to focus on: