Chris Wright, BSI Training Academy
The most notable change when moving from a senior marketing to a business leadership role, is the need to make decisions more quickly, and with a harder edge.
That’s the view of Chris Wright, commercial director at BSI Training Academy. Having made the step up from marketing director almost two years ago, Chris is responsible for the P&L of the £10 million revenue business.
“When you own the P&L you have to make faster and harder decisions,” he told the audience of marketing leaders. The difference, he says, is that any hesitation on his part has a much greater impact on profit.
Other things he had to learn when moving into this leadership role included: