Finding the key to your ABM success
Gemma Davies, Michael Avis, Stephanie Deane and Amanda Holmes
Finding the key to your ABM success: Key quotes from the panel
"What I wish I understood much earlier is that ABM is a change programme"
Gemma Davies, director of Global ABM strategy, ServiceNow
"We based our pilot on the challenger sales model – putting it in the sales’ language made it much easier to create buy-in with them"
Stephanie Deane, head of ABM and customer advocacy, O2
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