What an event that was! Ignite London has made a name for itself over the past few years by being the must-attend one-day event for B2B marketers of all titles, and from all industries. However, with physical events temporarily on hold due to the Covid-19 pandemic, we at B2B Marketing had to adapt. And fast.
For this year's event, we evolved from the previous one-day format, spreading all of that thought-provoking gold dust across three whole days in the virtual event platform, Hopin.
In addition to keynote speakers to begin and end every day, we also had multiple different topic streams, which each included several presentations relevant to each given topic. This ensured attendees knew exactly where to look to find what they were looking for.
Day 1 included streams on Engagement, as well as on Leadership & Strategy. Day 2, meanwhile, included streams on Sales Enablement, Insight and ABM, whilst Day 3 included streams on Martech, Creativity & Innovation and Brand.
This document will provide a quick glance at just some of the fantastic presentations that we were proud to host. The best part is, as the event was hosted digitally, these presentations have been recorded and are still available to view now.
So what did we take away from Ignite London 2020? It would be impossible to summarise every single presentation into one tidy sentence, but one word that was prevalent throughout the three days was 'opportunity'. With Covid-19 having turned our worlds upside down in a matter of weeks, we have been forced to adapt. There is no getting away from the fact that many businesses will not survive, but it does appear that now, more than ever, marketers are on the front line of businesses' response to the virus and the new working landscape we find ourselves within.
Ignite London 2020 in a nutshell