Words of wisdom from our keynote speakers
Anthony Tasgal
Author, speaker, lecturer and trainer Anthony Tasgal kicked off Day 1 of Ignite London by professing his love for Greek mythology and explaining how storytelling ties into B2B marketing.
As we all know, the world we live in can often be 'data rich, insight poor'. As a solution to this, Tas held a fascinating presentation in which he demonstrated how marketers can move past data, facts and information and, instead, utilise the emotional power of storytelling to win over any audience. By making use of the art of storytelling, Tas argues that you can create a dramatic impact on the way you, your team and company communicate and share information.
How to get beneath 'attention spam'
How to uncover and spread insight
Follow the six S.I.M.P.L.E. rules
Find out why you need – and how to build – The Golden Thread
Why massaging beats messaging
Storyboard your presentation
The power of headlines
Understand the '2/3 rule' of timing
With the dawn of Covid-19, the way we sell needs to adapt to a digital world. However, it's not just a case of carrying out the same selling techniques on a digital platform. Simon McEvoy claims we need to think about it on a deeper level.
And in fact, it's not even necessarily a bad thing. With 96% of companies now selling remotely, 65% believe the new model is just as effective or more than before.
Simon summarises the five best ways that brands are enabling selling in a contact free world:
Reduce customer pain points. Create new value.
Use content to answer questions.
Sell online.
Use rich media to inject personality.
Give customers more control.