At B2B Marketing, we recently published a report entitled ‘B2B marketing's sales enablement moment is now: customer experience starts with the buying and sales experience’.
In this report, we used the results of an extensive survey to help uncover the state of sales enablement across the B2B sector, and recommendations for its implementation.
Peter's session looked at the findings of this report in detail, and demonstrated just how much work there is still to be done.
Basic digital marketing tactics are still commonly used to promote a company's brand and to collect and score inbound marketing leads before passing them to sales.
However, more mature B2B marketing companies know that implementing processes and technology to alert, equip and assist sellers to leverage digital marketing content resources in their conversations with both existing customers and prospects, is the way forward.