Influencer marketing has grown 75x from 2014 to 2019, but it’s not all about the Kim Kardashians of this world, as Tim Williams, CEO of Onalytica explained.
Activate employees' voices - you can find industry influencers within your client or partner companies, and within your own.
Buzzsumo found that if you’d stuck to the same content methods you used three years ago you’d be four times less successful. Consider involving influencers who are specialists in your chosen area, thinking about matching their expertise, location and channel.
To do list
• Create a 12-week strategy. • Find on-topic 5 influential experts. • Focus on the value of the influencer. • Integrate influencers into your BAU workflow. • Experiment, learn, improve.
