The future of tech marketing and revenue performance: - The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond

The future of tech marketing and revenue performance:What’s impacting growth for 2022 and beyondThis report discusses how marketing can live up to the board’s expectations of being an engine for growth.Contents

<small><small><small>Section 1 </small></small></small> Foreword

<small><small><small>Section 2</small></small></small> The board must buy in to long-term value drivers

<small><small><small>Section 3 </small></small></small> Marketing’s contribution to revenue

<small><small><small>Section 4</small></small></small> Integrating everything

<small><small><small>Section 5</small></small></small> Strategies for accelerating change