Measuring ABM

Measuring ABMBest PracticeB2B Marketing's new Measuring ABM Best Practice Guide has been put together in partnership with Jon Miller, CEO and co-founder of Engagio. It's designed to help marketers who want to make sure their ABM programme is built to last and can deliver...Contents

You've put together your ABM programme... but what happens next?Once you've gained the backing of your marketing deparment and started to implement account-based marketing (ABM), you'll no doubt start to face questions regarding the metrics you plan to measure.B2B Marketing's new Measuring ABM Best Practice Guide has been put together in partnership with Jon Miller, CEO and co-founder of Engagio. It's designed to help marketers who want to make sure their ABM programme is built to last and can deliver real returns for their business. Here you will find a taster of some of the guide's best bits, although the full guide can be downloaded here.The guide is free for B2B Marketing premium members, and available to non-members at £99+VAT.

Jon Miller
CEO and co-founder

Jon is a marketing entrepreneur and thought leader. He is currently the CEO and co-founder of Engagio, an ‘all-in-one’ platform for ABM. Previously, Jon was a co-founder at Marketo, a leader in MA.